You’ve got email (results that is!)

Below are a few email marketing case studies with real testimonials and results that I’ve strategized and written for past clients in launch and evergreen sales campaigns.

These case studies give you a glimpse into what I can share from work done for past, and present, clients. In addition to writing for monetary results, I focus on capturing the voice of my clients and creating a marketing strategy that feels good to them.

Disclaimer!!!: I can’t promise specific results, every client I have has their own level of privileges and support in their business, different levels of existing funnels and marketing budgets, and are in different spots growing their business, all of which impact results. What I can promise is that I will listen to what feels right to you and create copy and strategies with best practices from 17 years of marketing experience without the use of shame and manipulation.

Ongoing client and featured case study!

Elaine: Business and Career Coach

Before: Elaine was growing her email list, but noticed that her open rate and engagement were low. She hired me to do a marketing review of all her platforms and I recommended some work I could do within her email marketing platform to increase deliverability and results. Elaine had shared that she wanted to focus less on social media in her business, so we really focused on email, plus podcasting, SEO, and boosting word-of-mouth marketing. Before our work together, she was sending out emails every so often to an email list that was a bit old, highlighted by an 8% average open rate and less than a .05% click-through rate, following well below the industry average. Elaine’s marketing and voice was strong, so I knew we could improve the email results.

Now: I’ve been working with Elaine for around a year and a half and the strength of her email list is a complete 180 from before. Her average email open rate is above 40%, with some of her latest emails reaching over 50%. Her click-through rate has increased to 1.5-3%. The nature of her work and the premium pricing means a longer lifecycle for client conversions. We focus on nurturing to engage folks on her list with personal updates, Human First tips, and promotions. Now, she has a healthy list that converts and it’s just getting better!

Other results: “I love not having to be in a hamster wheel of creating content on social media and being intentional to attract my ideal audience and clients. Working with Monica has been a dream because I can be myself instead of copying a new trend on social media. In 2021, I was burned out and very intent on creating a business that was not dependent on social media, so I chose to work with Monica to make it happen. We focused on long-form content from emails, blogs, podcasts, and Google SEO.

The result? My email open rate has increased by 287.5% since working with Monica. My podcast downloads have increased by 166%. I am the #1 WOC Business Coach when you search for me on Google (you can check if you don't believe me). Ironically, despite not having a social media strategy, my IG has increased by 200 followers within 3 months, and LinkedIn has increased by 400 followers, and more importantly, I'm attracting ideal clients coming to me. I've been getting 2-5 new clients/month without having to be "constantly on" on social media.

Working with Monica helped me get my dream business and life.”

Past client results

These campaigns have ended and include results for programs and some writing samples.

Anna: Marketer with Coaching and Courses

Before: Anna’s business had built out funnels and an evergreen course that was selling well. But, she knew it had the potential to help more women build their own businesses and create the passive income she craved to spend more time with her growing family. She felt that the copy for her sales pages and emails were okay, but needed finessing and sales best practices to really convert.

After: I worked with Anna for a year to create her email sequences and tweak her emails and sales page as we learned more about her audience. After she said, “We have a clear understanding of who our different audiences are and what types of content resonate with them more than others.”

Emails that were written by me:

  • Evergreen 10 email sales sequence

  • Two 15-email nurture sequences

  • 5 email pop-up sale sequence

  • Bi-annual 12 email sale sequences

  • The same sequences for two other programs she added.

Results: “Monica is a fantastic sales copywriter and wonderful to work with. She knows how to pull out your story and weave it with the wants and desires of your ideal customer to create beautiful copy that not only sounds great but also converts into sales! Since working with Monica, we’ve doubled our revenue to more than $100,000 on average per month.”

*Anna’s strategy also included paid ads.

Writing Sample: N/A due to NDA

Laura: Health Practitioner online and in-person

Before: Laura’s business had pivoted because of the pandemic. She had already started filling the in-person visit gap by meeting with patients virtually when she realized she wanted to grow that model for her time and her business. We started working together in June 2020 and rehauled her marketing strategy. She was already getting impressive search traffic results and organic traffic to blogs and three quizzes on her site. We pinpointed where we could optimize email marketing and rewrote her homepage copy. When we started, the pages in her top ten visited pages were all blogs with high exit rates. We added a call-to-action for those blogs and created three email automations to capture this high traffic and convert them to 1:1 patients.

After: A month after our work was done, Laura contacted me because these email sequences were working so well that she was booked up with 1:1 patients. Now, we’re tweaking those sequences to convert even better and prime her audience for new group programs she’s creating to scale her business and free up some of her time with less 1:1 work.

Emails that were written by me:

  • 5 email welcome sequence

  • Three more 5 email sequences for quiz opt-ins

  • Website copy and overall strategy

Results: After only 6 months, Laura’s home page, about page, shop page, and book now page were all in the top ten visited pages of her site, she was booked with 1:1 patients, email marketing traffic to her site grew by 300%, and the email automations all had an average of 40% opens and 10% clicks (well-above-average).

Victoria: Certified health practitioner, life coach, and podcaster

Before: Victoria’s life coaching practice was going well. She was about to launch a high-ticket group program and wanted some marketing guidance for the launch. We knew this launch would be more reliant on her existing audience than cold leads, so we worked on her website copy and created a launch email sequence for the 2 weeks her enrollment would be open. 

After: Victoria sold out the 10 spots in her group program before the two weeks were even up, we didn’t even have to use all the emails. 

Emails that were written by me: 

  • Pre-launch 3 email live class sequence

  • 8 email launch sequence

Results: “Working with Monica is a dream come true. The emails that I struggled with she writes with agility, thoughtfulness, and apparent ease - she always captures from my rambling exactly what I need to say and exactly how I need to say it.

Her marketing savvy is next to none and she always gives me phenomenal guidance and advice. My last launch was a wild success thanks to her support and amazing wordsmithing.

If you want to grow a successful business, to work your zone of genius, you need to hire someone whose true genius supports yours, and if you need marketing and copywriting help, Monica is the genius you’re looking for. Don’t hesitate. Seriously. Hire her now.”

Samples: N/A due to NDA

Keep A Breast: Breast cancer prevention nonprofit

Before: Keep A Breast is a breast cancer non-profit with a mission to empower young people around the world with breast health education and support. I started working with them in 2013, creating many education and fundraising campaigns along the way. Social media was a big part of their marketing strategy, so I focused on email marketing. When I started, their email list was old and underused with an open rate of 6-7% and a click rate of less than .05%.

After: Over the next year, I created an email strategy helping to grow the email newsletter open rate by an average of 12% and email list growth by 50%. Over the years of working with them as a contractor, this email growth was maintained and segmented lists were utilized to fundraise for breast cancer prevention and app downloads for prevention education.

Emails that were written by me:

  • Donor welcome sequence

  • Weekly educational emails

  • Annual fundraising email campaigns

Results:

  • Open rate from 6-7% to 20-25%

  • Click rate from less than .05% to 2-5%

  • Increased donations and actions from email by 10 times

“I have worked with Monica for many years in many capacities. She's not only extremely intelligent, she's down-to-earth, funny, and always brings something new and exciting to the table. I have never found anyone until Monica that's able to get my creative and personal voice so perfectly.”

Samples:

https://mailchi.mp/d4b15b298ff9/celebrate-20-years-of-kab-this-october?e=ee5895d574

https://mailchi.mp/keep-a-breast/join-the-breast-health-movement-for-all?e=7ccf5f7199

https://mailchi.mp/84675254d974/downloadour-new-app?e=7afcd8201c

https://mailchi.mp/b323f81bd5ba/support-breast-cancer-prevention-through-art?e=7ccf5f7199